From concept to execution, I helped shape a campaign for MG217’s eczema relief product line, aimed at building brand awareness and driving consumer engagement. Collaborating closely with the creative director, writer, and production artist, I contributed to the development of a clear, empathetic visual approach that highlighted the product’s effectiveness and trustworthiness. Deliverables included a print ad, digital ads, and a landing web page—each designed to resonate with people seeking real relief from eczema and its complexities that emphasized clarity and comfort.