This direct mail piece promoted the Bariatric Center’s three specialized weight loss programs, targeting prospective patients with a message of support, empowerment, and medical expertise. As Assistant Art Director, I worked under the guidance of the Senior Art Director and collaborated with a photographer, writer, and creative director to bring the concept to life. Some of my contributions included layout assistance, visual development, and designing/concepting of the tags. The final piece was both informative and approachable—designed to encourage recipients to take the first step toward a healthier future.