This campaign focused on raising awareness around the importance of cervical health and encouraging women to schedule routine Pap tests—highlighting that early detection can save lives. I collaborated with the creative director and copywriters to develop a clear, compassionate, and empowering visual approach across multiple platforms. Campaign assets included outdoor advertisements, a dedicated landing page, social media ads, and Pandora ads. The design strategy balanced warmth and urgency, aiming to break down stigma and inspire proactive care among a diverse audience.