Sculpture Milwaukee is a nonprofit organization that transforms downtown Milwaukee each year through a world-class outdoor sculpture exhibition, bringing contemporary art into the city’s public spaces. Tasked with refreshing the brand’s visual identity, I created a new logo that feels like a work of art itself—bold, modern, and sculptural. Inspired by the physicality of sculpture, I explored geometric forms, spatial depth, and dimensionality to develop a mark that reflects the creativity and innovation of the exhibition. The result is a logo that not only represents the organization but visually resonates with the transformative, artistic experience it delivers.