Summer Cool is a high-energy summer camp program for girls in grades 1–9, featuring over 100 unique camp offerings each year. As the lead designer, I’m responsible for the full visual identity of the program—from concept to execution. I manage and produce a wide range of materials, including the camp booklet, posters, social media and email graphics, print and digital ads, postcards, and apparel. I also coordinate closely with marketing, photography, and writing teams to ensure consistency across all touchpoints. The end result is a fun, cohesive brand experience that resonates with both young campers and their families.