The DSHA Viewbook serves as a dynamic introduction to the school for prospective students and their families—a bold, visual “look book” designed to showcase everything DSHA has to offer. As part of a broader recruitment refresh, I led the design of this piece with a strong focus on appealing to middle school and high school girls. The updated aesthetic is vibrant, confident, and modern—reflecting the energy, spirit, and empowerment found in the DSHA experience. From layout to typography to photography direction, every element was crafted to create a lasting first impression and inspire future Dashers.